Luisa Gottardo

In For A Treat

The brief

Create the concepts for a tagline and marketing materials for ‘In For a Treat’ - a start-up targeted at providing monthly treats for women when they’re on their period.

What I did

After researching the brand and their target audience, I brainstormed some initial phrasing that would hit home with the relevant people. I took some of the concepts into focus groups to test how they resonated. From those insights I then refined the wording down, and came up with the final tagline and materials that suited both the company, and their users.