Create landing pages on a variety of topics, which will give the users more information about any given product or service, and is linkable throughout the website.
I gathered relevant information on each product and service, through both internal and external research, as well as liaising with relevant key stakeholders. I wrote engaging copy to ensure that the page provided all information necessary. I worked closely with the Digital Designer to source the imagery, and I created the design and structure of the pages. I also found all areas of the website where the landing page could be linked to.
Tracking how well my copy performs is an integral part of what I do. Some statistics on past landing pages are: