Luisa Gottardo

David Lloyd Leisure blog

The brief

Manage and write a range of engaging articles for the David Lloyd Leisure Blog that would be of interest to our members (25-60 years old, ‘urban elite’ health and fitness enthusiasts).

What I did

I researched interesting topics and relevant keywords for SEO purposes, gathering together the information and imagery needed. I managed a range of stakeholders who had input into each article, to guarantee that the information within the article is truthful and accurate. I then published articles to the blog and liaised with social teams to share for a further reach to relevant audiences.

An important aspect of writing articles was also seeing how far and wide our blog posts reached. For example, my blog post ’12 pre and post workout snacks’ was clicked over 1400 times and seen by over 20,000 people on Facebook.

Blog examples: